Priorities, Progress & AI Experiments | Weekly Growth Marketing & AI Insights
From AI breakthroughs to asthma awareness, my week of priorities, progress, and experiments
Three things drive me right now:
🚀 Scaling DareAISearch and AI systems at Digidarts.
💙 Building asthma awareness in India so no one hides their inhaler in public.
🤖 Relentlessly experimenting with AI, turning tests into real-world impact.
Everything I’ve done in the past six months has looped back to these priorities. Some experiments start at Asthma Friend and become Digidarts systems. Others begin in my day job and transform how we run the community. The crossover is where the magic happens.
Recently at Digidarts, we had a session where someone asked our leadership team a series of thought-provoking questions. I left with mixed emotions, proud of how far we’ve come, but also thinking about the basic things we could have done earlier to be much further ahead.
It reinforced my belief: if you improve your offering by just 0.1% daily, you’ll eventually be far ahead of most of your competition.
Asthma Friend Updates
300+ subscribers in our community and growing.
Biggest moment of the week? Someone told me they joined us after listening to our podcast.
We’ve now launched 30 podcast episodes, but this is the kind of validation that really hits home.
A reality check: despite creating content rooted in Indian context and personal experience, only 11.9% of active users on our website are from India. This gap is a stark reminder of the lack of asthma awareness in the country and it motivates me to keep going.
New content: Sibling Bond & Asthma, my personal story of how my brother gave up activities as a child so I wouldn’t feel bad about myself.
On GEO (Generative Engine Optimization)
I’ve seen a flood of posts on X about GEO lately and many of them wildly inaccurate.
Starting next week, we’ll be launching a series of trusted GEO blogs at Digidarts so you get accurate, no-nonsense insights. I’ll also be posting regularly on both X & Threads.
AI Updates
GPT-5: From an API perspective – a win. It’s faster and helps reduce costs significantly. But in chat quality? No major leap from GPT-4o yet. More testing needed.
Comet Browser: The agent feature is unique but still early-stage. Works decently for research, but no groundbreaking business use cases yet.
Dia Browser: My favorite from a UX perspective clean, intuitive, and enjoyable to use.
Agent Mode Experiments:
Test: Asked both Comet Browser Agent & ChatGPT Agent Mode to log into my Canva and create a carousel for Asthma Friend.
Result: ChatGPT couldn’t log in (blocked by Canva for non-human traffic). Perplexity’s agent produced one of the worst designs I’ve seen.
Verdict: Browser agents still have a long way to go.
🏎️ F1 Corner
No race weekends for a while, so my YouTube feed is full of:
Hamilton’s struggles at Ferrari.
Oscar Piastri’s strong season and why he’s a favorite for the WDC this year.
If you’ve read this far, thank you. Whether it’s marketing, asthma awareness, or AI, my goal is to share insights that spark ideas and action.
Stay curious, keep experimenting, and keep improving, even if it’s just 0.1% each day.