Growth Marketing and AI in 2025: Lessons from This Week, AI Search, Mother's Day and Quizzing
A week of clarity, automation, and going back to basics.
Hey
After reigniting my newsletter with Asthma Friend this Tuesday, a cause close to my heart. I’m back with my old schedule of weekly dispatch.
Think of it as a behind-the-scenes logbook of what it’s like being a growth marketer in 2025, where AI is not just a tool, but a teammate.
“AI-led automation isn’t about replacing people. It’s about removing the noise so they can do what actually matters.”
I’m seeing this every day across client onboarding, insights and reporting at Digidarts. The less time our team spends on checklists, the more time they spend on actual growth.
The Search Shift
OpenAI is working on ChatGPT’s integration with Shopify, letting users discover and shop products inside the ChatGPT interface. If you’re in eCommerce or SEO, this is the beginning of a major shift.
Earlier this year, I sensed this coming and built a framework for AI search engines, DareAISearch, which we launched in February. Every month since, we’ve seen more users switching from traditional search to AI-powered answers.
If your brand isn’t adapting to how consumers are asking (and finding) questions today, you’re already behind.
Search isn’t about keywords anymore. It’s about answers. And AI just became the best answer engine
AI Ads Update: Google Gets Smarter
Google just announced Google AI-powered Search ads with an upgrade they’re calling “AI Max for Search”, and it’s a big deal.
This new feature auto-generates entire search campaigns using just your website. It pulls creative, headlines, and ad structure directly from your site and maps them to relevant high-intent queries. It’s their boldest move yet toward “auto-everything” advertising.
It’s a clear sign:
Search campaigns are becoming less about manual input and more about trusting the AI with the wheel.
For performance marketers & brands, this means two things:
Foundational hygiene (pixel, analytics, on-site copy) is more important than ever.
You need to shape how the AI perceives your brand, because soon, it’ll be doing your media buying and your messaging.
This aligns deeply with what we envisioned with D-Immune, ensuring your digital hygiene is “AI-ready” before the campaigns even begin.
A Tribute to Mothers: #ThankYouMom
This Mother’s Day, we launched a heartfelt initiative via Asthma Friend—a tribute to every mom who’s stayed up all night, kept inhalers ready, and helped their child breathe easier.
Read the story here:
👉 Thank You Mom – A Tribute to Mothers
It’s a reminder that behind every healthy breath is often a mother’s silent strength.
Personal Pick of the Week
If you’re looking for something fun and informative, here’s my recommendation: Arey Pata Hai on YouTube.
For almost a year now, I’ve been hooked to their content. They’ve cracked the code on how to make knowledge genuinely engaging, and it’s become a routine for me and my wife to watch their videos together.
Do check them out. You won’t stop at one.
That wraps up another week in the world of growth, AI, and everything in between.
Thanks for being part of this journey. I’ll be back next Saturday with more updates, learnings, and stories that matter.
Take care and keep building.