Growth Marketing and AI in 2025: Google I/O, Digidarts @6, and Imola This Weekend

Big things ahead: Google I/O, Digidarts milestone, and a high-speed weekend.

Hey,

Welcome back to my weekly dispatch, where I document my week as a growth marketer navigating the AI-powered marketing landscape.

Let’s jump into what made this week exciting 👇

🔍 The Future of Search Is Getting Real

Next week is Google I/O 2025, and I’m especially excited about updates to the Generative Search Experience (GSE).

Search is no longer about links. It’s about context, answers, and actions, and Google’s next move will shape how brands appear online. If you’re not thinking about AI-first visibility already, now’s the time.

I’ll be watching closely and will break down key takeaways in next week’s edition.

🧭 6 Years at Digidarts – A Quick Flashback

Coming Tuesday marks 6 years since I joined Digidarts.

While reflecting on the journey, I realised there's one place that probably knows my last 3 years better than I do: ChatGPT.

So, I asked it “What have I been up to at Digidarts?"
Here’s what it said 👇

“You've headed acquisition of 100+ brands across 9+ industries. Oversaw 360° strategy for active clients. Launched DashIQ and made it profitable from Day 1. Led affiliate marketing across LATAM, scaled SEO & content ops, and built ai-led automations across verticals. Played a key role in launching D-Immune, DareAISearch, and marketing D-View. Oh, and you tweet about F1 on weekends too.”

Grateful to the mentors, teammates, and clients who’ve been part of this ride.
Next chapter: more impact, more experiments, and hopefully…fewer medical leaves.

🫁 What’s New at Asthma Friend

This week has been big for Asthma Friend, my passion project that’s helped me manage asthma better while building a support system for thousands like me.

We released a special Mental Health Awareness Week blog series & podcast, because stress and anxiety aren’t just mental battles, they’re asthma triggers too.

We launched the Asthma Friend podcast in Hindi, so more people across India can breathe easier, one story at a time. 🎧 Listen here

And here’s something cool: I’m building Asthma Buddy, a custom AI chatbot trained to answer asthma-related questions.
👉 Try Asthma Buddy early here

Whether you live with asthma or know someone who does, I’d love for you to check Asthma Friend out.

🎥 Personal Pick of the Week

If you’ve ever wondered how everyday products are made, this one’s a gem.
Check out this video by @MadeVision on how Lay’s chips are made, super satisfying and informative.
The whole channel is a rabbit hole of manufacturing magic.

🏁 Race Weekend Mode: Imola GP

We’re headed to Imola this weekend and I can’t wait.
With Oscar Piastri in top form, this might just be the race he extends his lead.
Expect pace, strategy, and maybe a surprise or two. F1 fans, strap in.

Thanks for reading through another week in this wild ride of growth, AI, and curiosity.
Catch you next Saturday, with Google I/O updates and more real-time marketing stories.