From Screens to Glasses: What the Future Looks Like | Weekly Growth Marketing & AI Dispatch
AI on your face, smoke in your lungs, and India on the podium, this week had it all.
🕶️ The Future of AI Interfaces: Glasses, Not Screens
We’re officially entering the age of AI-powered eyewear. Meta’s Ray-Ban smart glasses are now available in India. They are redefining what it means to stay connected hands-free. With built-in Meta AI, voice commands, and seamless photo/video capture, they’re like a wearable assistant on your face.
Google, in collaboration with Samsung and Qualcomm, revealed its plans for new XR (extended reality) glasses powered by Android and Gemini AI. The goal? A more natural, immersive interface that blends the digital and physical worlds.
It’s becoming clear that the next big leap in AI interfaces won’t be a screen, it’ll be something you wear.
🧳 Briefcase Drop: May Edition Is LIVE
Marketing in May didn’t just ride the wave.
It was the wave.
From lavender jerseys worn with purpose to Google’s mind-reading AI, we compiled the best of digital dopamine.
Presenting: D-Briefcase | May Edition
→ A carousel that’s one part trend report, one part meme scroll, and one part scroll-stopper.
Because in 2025, trends don’t trickle down.
They explode up.
🚭 Asthma Friend Update: World No Tobacco Day Special
This week, Asthma Friend went live with a special campaign on tobacco’s impact on Asthma. It doesn’t just come from pollen or dust.
Here’s what we released:
World No Tobacco Day Blog Series: A curated collection of blogs and resources published for World No Tobacco Day. From passive smoking to third-hand smoke and asthma-friendly homes, find practical tips to protect your lungs and raise awareness about tobacco’s hidden dangers.
Latest Podcast: Not My Cigarette, But Still My Problem
Asthma Friend Community: Stories from those navigating smoke exposure daily.
We’re building this for everyone who’s ever said: “I’m wheezing, but I didn’t even smoke.”
If that’s you or someone you know, join us.
💡 Recommendation of the Week
🎧 The Apoorv Sharma Episode – GrowthX Inner Circle
This one’s a storytelling masterclass. Apoorv has led marketing for Apple, Flipkart, Amazon, and more.
In this episode, he breaks down:
How Apple went from 1% to 12% market share in India
What made Flipkart's Big Billion Days legendary
Why marketers should focus on creating hype, not just content
🏁 A Win That Made Me Smile
🇮🇳 Kush Maini just made history, becoming the first Indian to win at Monaco by clinching the F2 Sprint Race.
As a lifelong F1 fan, this is massive.
From karting circuits to the streets of Monaco, he’s proof that Indian talent belongs on the global grid.
If you missed the finish line moment, go look it up. It’s goosebumps material.
🏁 Ending Section: Final Note
Zoom Out. Breathe In. Keep Building.
This week reminded me why I do what I do.
Watching tech evolve from screens to wearables
Publishing asthma content that helps someone breathe easier
Marketing trends becoming more vibrant, Gen-Z focued, and all about AI.
Seeing an Indian flag wave at Monaco
All in one week. Growth isn’t always metrics. Sometimes, it’s just momentum.
Keep chasing yours.