AI-Powered Ads, Google’s Future, and Monaco GP | Weekly Growth Marketing & AI Dispatch

AI’s takeover is official, Google, OpenAI, Microsoft & more.

Hey,

This week was a masterclass in how fast AI is evolving, especially if you’re in marketing.

From Google’s big reveals at Marketing Live and Google I/O, to Jony Ive’s next AI device, to Microsoft and Claude's developer-first announcements, it’s clear:
The way we search, advertise, create, and measure is changing fast.

Let’s break it down 👇

🔍 Google I/O & Google Marketing Live: A New Era for Ads & AI Search

This week, Google made its most aggressive AI push yet, and marketers must pay attention.

Here are the key highlights:

Search (Paid & Organic)

• AI Mode is the future of search.

• PMax open beta with channel-level reporting now live.

• AI Max for Search = keywordless targeting + smart bidding.

• Demand Gen powered by GenAI creatives.

• AI Overview delivering higher quality clicks organically.

• New SEO guidance to align with AI-first indexing.

YouTube & Video

• Video ads are now showing on Search & Shopping.

• YouTube Shorts → Purchase Journeys are now trackable.

• Shopping ads on CTV, YouTube Masthead, and Shorts.

• Creator Partnership Hub (like Meta’s branded content tools).

• Full attribution between YouTube discovery and Google Search purchase.

Apps

• Improved app install insights from Search + PMax.

• Target ROAS for iOS campaigns is here.

• Cross-platform measurement and insights improvements.

Ecommerce

• Commerce Media Suite now for brands + marketplaces.

• Meta-style partnership commerce ads are coming to Google.

Creative & Commerce Tools

• Veo 3 video generation is integrated into ad creation.

• Asset Studio in Google Ads (launching this year).

• Auto-generate creative variations.

• Convert static images → videos.

• Google Merchant Centre now includes:

  • Promotion Suggestions

  • Brand Profiles on Search

  • Video Asset Library synced with Google Ads.

Measurement & Data

• Meridian: Google’s open-source MMM (Marketing Mix Modelling).

• Data Manager: unified first-party data connector.

• Data Manager API: All performance APIs in one place.

• GA4 now supports cross-channel measurement, including:

  • TikTok

  • Snapchat

  • Pinterest

Marketing Advisor (Coming Soon)

• A Google AI Agent that will suggest and automate performance improvements inside your ad account.

I also shared my key takeaways from the event on LinkedIn:
👉 Read my LinkedIn post

And we launched a new series at Digidarts called Briefcase, a weekly drop of insights every marketer should have in their toolkit.
Our first file? All things Google.

As a Google Partner agency, we at Digidarts are equipped and excited to help brands make the most of these changes, from AI search to performance-driven creative automation.

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📱OpenAI x Jony Ive: Where Design Meets AI

Jony Ive, the legendary designer behind Apple’s most iconic devices, is now building an AI-first consumer device in partnership with OpenAI.

This is exactly the kind of collaboration the AI world needs, where design leads the user experience, not just the tech stack.

His minimal, intuitive philosophy is what generative AI interfaces have been missing.

👨🏽‍💻 Microsoft Build & Claude Updates

• Microsoft doubled down on Copilot with deeper Windows & Office integration.

• Claude introduced contextual memory and collaborative workflows, making knowledge and marketing ops more team-friendly.

These moves show how platform AI is now supporting not just devs, but business and growth teams too.

🌱 Asthma Friend Update: A Fresh New Community Experience

This week at Asthma Friend, we’ve taken a big step forward in building a more supportive and personalised space for people living with asthma (and their families).

We’ve revamped our entire community experience, you now get tailored journeys whether you have asthma or support someone who does. It starts with a simple newsletter signup, and you’re guided step-by-step.

📝 New content is live:

• How Weather Affects Asthma, from summer heat to sudden monsoon changes (something I struggle with too).

• How to Explain Asthma to Your Child: A Parent’s Guide. Whether your child has just been diagnosed or is starting to ask questions, this guide will help you talk about asthma in a way that’s honest, reassuring, and age-appropriate.

Every post, podcast, and update is rooted in lived experience. Building Asthma Friend has made my own asthma journey less lonely and hopefully it does the same for others too.

Curious? Explore more at asthmafriend.com

🎥 Personal Pick of the Week

GrowthX Inner Circle ft. Apoorv Sharma – This episode is a storytelling masterclass. Apoorv, who led marketing at Apple, Amazon, Flipkart & more

🏁 F1: Monaco GP Weekend

This weekend it’s time for the Monaco GP, the crown jewel of the F1 calendar.

It’s the only circuit I’ve never finished crash-free on PlayStation. Tight corners, no run-offs, pure punishment.

Let’s see if Piastri can bring the fight to Verstappen this weekend.

🚀 Wrapping Up

From AI search and creative automation to smart attribution and platform wars this week was a turning point in how growth will be done going forward.

Thanks for reading, and see you next Saturday with more updates from the edge of marketing, tech, and life.