🎯 A Growth Marketer's Weekly Recap: Back in Action, Apple Event Insights, AI in Content Creation, & Team Building Adventures
Weathering Workplace Challenges, Insights from the Apple Event, and Adventures in Team Building
Firstly, my sincere apologies for missing last week's newsletter. It was a challenging week due to a situation at work. But as I always advocate, each experience offers invaluable learning, and last week was no different.
I've come to a crucial realization that I will carry forward in all my future hiring decisions: I will always prioritize a candidate's will to work, their background, and cultural fit over their skill set for the role. The rationale behind this is simple, I can always teach skills, but altering someone's intrinsic characteristics is a far greater challenge.
Having addressed that, let's dive into this week's exciting recap:
🍎 Apple Event Highlights As always, Apple delivered an incredible event in terms of production value, but there were three standout aspects for me:
Future of Mac Gaming: The Gaming Porting toolkit announced by Apple is a game-changer. It enables developers to port their games to macOS more effortlessly, saving time and resources. Coupled with the power of Apple Silicon, I'm looking forward to experiencing gaming on Mac like never before.
New Versions of macOS, iOS & iPadOS: I've already downloaded the developer beta versions of both macOS and iOS onto my devices and will keep you posted on new updates and features. Stay tuned for more detailed articles on my website.
Vision Pro Headset: Yes, everyone has been talking about it, and the hype is real. However, for me, it's more about the ripple effect. Like how the Apple Watch boosted the sales of lower-priced smartwatches, the Vision Pro will likely stimulate sales of consumer-level Oculus devices. As for the Vision Pro, I'm eagerly awaiting its second iteration, expected by the end of 2024.
💡 AI in the Content Creation World Who will shine in the era of AI-assisted content? As AI becomes more prevalent, a key differentiating factor will emerge between content pieces. In my view, those who use AI as a tool rather than a replacement for creativity will stand out. As you know, this newsletter is created with the help of ChatGPT. Yet, the insights, prompts, and thought process are mine; ChatGPT simply helps me refine the content and eliminate errors.
If you're curious to learn more about SEO in the AI world, do register for my webinar next week.
🧩 Why Mystery Rooms/Escape Rooms are Perfect for Team Outings Last Friday, my team and I embarked on a mystery room adventure. It was a fantastic experience that blurred hierarchical lines and reinforced the strength of our collective skill set. Each team member demonstrated unique abilities that contributed to our overall victory, underscoring the importance of a diversified skill set in a team.
To make up for the missed edition, I'm releasing this week's recap today, Saturday, instead of the usual Sunday. Thanks for your understanding, and as always, thank you for reading!
To your growth and success.
Fun fact: I used ChatGPT to create this newsletter! I shared my week's highlights, and it helped me craft this engaging summary.